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Using client base statistics1/4/2024 72% of consumers will take action only after reading a positive review. 86% of customers said online reviews were at least “moderately important” when they were shopping for a new product. 97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content. 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family ( Big Commerce)Ħ. 88% of consumers say reviews influence their online purchasing decisions. 70% of people trust reviews and recommendations from strangers ( Nielsen)Ĥ. 72% of consumers say positive testimonials and reviews increase their trust in a business ( Big Commerce)ģ. 92% of customers read online reviews before buying ( Big Commerce)Ģ. Testimonial statistics show that consumers have come to rely on and trust testimonials and reviews more with the expansion of the internet.ġ. This also gives prospective customers a closer look at your business, so they can decide whether it’s right for them. Testimonials, case studies, reviews, even star-ratings are all designed to inspire trust and confidence by illustrating a real customer’s experience. 30 Testimonial Statistics You Should Know in 2021 More Consumers Trust and Rely on Testimonials and Reviews But just how impactful are testimonials? We’ve updated our original list of testimonial statistics to give even more evidence of the difference that testimonials and reviews can make in 2021, and how they can be used most effectively. Testimonials show prospective customers that your product or service really works like it should.
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